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Too Young to Start?: Children’s Use of Media

Monday, 05 December 2011 19:15

Zero To Eight: Children’s Media Use In America

With the rapid advancement of technology over the past few decades, children are consistently being introduced to media at a very young age. A recent research study, conducted by Common Sense Media, has determined the role of media in children’s lives, and provides reliable data on media use among children ages 0 to 8. Some of the major findings of the study include:

Even very young children are frequent digital media users.

There continues to be a substantial digital divide, including both computers and mobile devices.

Children under 2 spend twice as much time watching TV and videos as they do reading books.

TV continues to dominate children’s media use.

Broadcast television is the most accessible and widely used platform for educational content among lower-income children.

Media use varies significantly by race and socio-economic status, but not much by gender.

Even some young children are media multi-taskers.

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